I was trying too hard to have an idea. Then a wobbly wheel reminded me that creativity starts when you get out of your head and notice what’s in front of you.

I once gave someone feedback that seemed to catch her off guard. I told her she should embrace her humor more at work. She was funny in a way that was actually useful. Not forced. Not performative. Not the kind of person trying to turn every meeting into open mic night.

Explore the limitations of "yes and" in improv training & discover how to build upon it for better communication & creative problem-solving

When you hear the term corporate storytelling you probably experience the same amount of excitement if someone told you they are having a bi

Here's a scenario I've faced many times throughout my career: a customer success manager has a quarterly business review with one of your biggest customers. The QBR goes extremely well, and the customer is experiencing significant success against their business goals. Me: Did you ask them to do a testimonial? Customer Success Manager: No. We're going to try to do an expansion deal. I get it, the money is more important, but you have to strike while the iron is hot. Expansion

It’s my belief that when many companies secure a customer who agrees to participate in a video testimonial, they are just so giddy with excitement that they totally forget about the story. I get it. Your customer is willing to speak about your products or services on camera, and you almost get this fear that any request or recommendation will totally jinx the opportunity and it will fail. What happens is you end up with a slick looking asset that doesn’t really say much at al

It's that exhilarating time of year again, where we close the chapter on the current quarter and set our sights on the promising horizon of the next. Let's be real, is your team really excited to be there? Probably not. Last year was hard and next year is probably going to be harder. However, we're here to act as your coach and provide you with a playbook to help shape your corporate storytelling this year. Here are some essential tips to ensure your employees are not plottin

The world of B2B marketing is incredibly crowded and one of your most valuable assets can be customers who are willing to speak positively a

I put a prompt into ChatGPT for a blog post. Unsurprisingly it sucked. AI can't replace humans just yet, but here's how you can use it.