B2B customer testimonials suck. We'll explain why and provide some ideas for how to make testimonials videos not suck.

Here's a scenario I've faced many times throughout my career: a customer success manager has a quarterly business review with one of your...

It’s my belief that when many companies secure a customer who agrees to participate in a video testimonial, they are just so giddy with...

The world of B2B marketing is incredibly crowded and one of your most valuable assets can be customers who are willing to speak positively a