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MUSICIAN
Marketer
CREATIVE

I'm Matt Derda. I write songs, run workshops, and turn bad ideas into good ones for a living.

Storymind, the band, and the writing all come from the same place. Different outlets, same brain.

LISTEN TO MUSIC

Matt Derda and guitar

Brain lightbulb

STORYMIND

Exercises, experiments, and a practical way to think differently.

Guitar

MUSIC

Songs, videos, live shows, and Matt Derda & the High Watts.

Explore Music >

typewriter

WRITING

Essays, reflections, and things I’m figuring out in public.

Shopping Bag

STORE

Band merch, workbooks, shirts, and other things I’ve made.

FEATURED EXERCISE

Explain it wrong exercise

What this does: Kills jargon dependence. If you cannot explain it without the shorthand, there is a decent chance you do not fully understand it.

TRY MORE EXERCISES

WORK WITH ME

Team workshops and talks, or hands-on help with messaging and creative projects.

WORKSHOPS

Interactive sessions for team building, communication, and creative thinking

SPEAKING

Talks on creativity, humor, and communication, in person or virtual.

MESSAGING & POSITIONING

Clearer stories, sharper language, and practical messaging frameworks for brands and products.

CREATIVE PROJECT SUPPORT

Help shaping content, campaigns, ideas, and projects that need a clearer direction.

I’ve helped teams at PepsiCo, Fidelity, Google, and plenty of places in between tell stories and solve difficult problems.

HERE'S WHAT'S NEW

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