Video Series

Data School Video Series

Company:

My Role:

Trifacta / Alteryx

Series concept, production leadership, thought leadership strategy, talent coordination

A multi-episode educational video series I created at Trifacta, featuring Joe Hellerstein — co-founder, Chief Strategy Officer, and Jim Gray Chair of Computer Science at UC Berkeley. The series wasn't a product tour. It was market education: how data infrastructure had shifted, how interfaces for working with data had evolved, what AI actually could (and couldn't) do in prep workflows. The premise was simple — help the market understand the problem, and you don't have to sell as hard. The series lived on Trifacta's blog and YouTube channel and remains online today under Alteryx. Part of a content and thought leadership program that contributed to a 4X improvement in MQL-to-SQO conversion during my time at Trifacta.